Vinnie – Top Dog or at least that what the others let him think! A lovable rogue with a big personality and an even bigger heart, Vinnie can switch from mischievous to delightful in two seconds. Adored by his human owners and friends, Vinnie is the reason the team exists. Being told that it is wrong to want to live in your own home forced his paw. He decided to get these great guys and girls together and create PAAW House. A 5kg rebel with a cause, Vinnie invites you to join his tribe and be part of the Pet Revolution.

Bibi – The Boss Lady. She is an adopted French Bulldog who is eccentric, loyal and a little wayward (she loves chasing motorbikes and mobility scooters in her spare time). In the office, Bibi keeps the team in line and oversees everything creative; if we feature a great picture, it has to get past her to make the cut. Lifestyle editor and all-round crazy dog, Bibi is the kind of girl you need as your best friend.

Barry – Our Agony Uncle Barry, the English Bull Terrier, is on hand to answer all those nagging questions that your humans don’t understand. A natural hell-raiser with a heart of gold, he’s the one to ask, “Why is it a problem to pee on the curtains?” He certainly won’t tell you it’s ok, but he is likely to have a few tips on how not to get found out. Being misunderstood himself he will also be able to give you solid advice on the more serious topics in life.

Pablo – Chief of Technology. Pablo, the reason you are reading this as he created the site! An outstanding star pupil since pup-hood Pablo likes order and punctuality, especially at mealtimes. Work-hard, play-hard is his motto. He loves nothing more than an evening in the pub watching grown-ups drink cold beer, while he works the room for treats. Secretly as rebellious as the rest of the team, he’s the master of not getting caught. Hardworking and a loyal friend, Pablo completes the pack.

The PAAW crew is assisted by Gabby Kuehn who takes Vinnie’s ideas and makes them happen, Luke Sheldrick (an0 Technology) who takes Gabby’s plans and makes them happen, and Philip Levy and Warren Brown (Chapter Design) who have excellent ideas on how to package all of the ideas and make them look great!