With the rise of celebrity pets, it should come as no surprise that animals, just like their human counterparts, have talent agents too. At Urban Paws that’s what we do.
Over the past few years, we’ve seen all kinds of animals become famous; Grumpy Cat, Triphazard and Pudsey who featured on Britain’s Got Talent, A Street Cat Named Bob, the John Lewis trampolining boxer dog, the list goes on!
What’s interesting is that every single animal has something special; whether it’s their talent, comedy genius, a unique look or simply their cute factor. Animals are used in advertising more than ever before simply because audiences get a higher emotional response from viewing animals than they do from viewing humans. That emotional response can be intense and it forms a connection between the audience and the brand.
At Urban Paws UK, we look after trained animal models and actors; from dogs and cats, to rabbits, hamsters and horses to name a few.
In the last couple of years, we’re seeing the rise of the ‘Internet-famous’. People are now becoming famous for being popular in the online world. And it doesn’t stop with humans. We now have Internet-famous animals!
From YouTubers, to Instagrammers, we’re seeing animals everywhere we turn. We know that an animal’s social media account often has a much higher engagement than a celebrity social media account.
It’s no surprise, therefore, that brands and advertising companies want to harness that, in the effort to attract more visibility to their brand. At Urban Paws UK, we also manage pet influencers and pair them with the right brands.
What we like about the rise of the pet influencer is that it means the humans are spending more time with their pets, bonding and training. We’re a highly ethical company and we only endorse positive, reward-based training. It’s a pleasure to see animals so happy that they’re getting to spend lots of time with their humans. Some of our clients have been fortunate enough to leave their 9-5 jobs and concentrate their whole lives on their pets. That’s amazing! That’s what I call, ‘living the dream.’
Our priority at work is ensuring the safety and happiness of the animals we work with. When that’s formalised, we’re happy to work with any type of animal that will benefit from the work we do. We work with many rescued animals who have gone on to act in films, as well as ‘perfectly imperfect’ animals (those that could have a disability, for example). There is a role in media for every-paw, as long as the animal is happy and safe.
Urban Paws UK exists because founder-director, Layla Flaherty, wanted a place to work where she could spend all day with her dog, Buttons. Every member of staff in the office is an animal lover and owner of much-loved pets, all 6 of my pets are rescue animals. Not all of them model; only the ones that are happy doing so, the welfare of our animals is a top priority.
Being a pet detective is the best job in the world. What could be better than working with animals? We hear and see unique animals and their stories every single day and it’s truly amazing.
By: Paula Stewart | Urban Paws